the morning of April 14, 2016, the Calgary Foundation gathered 250passionate people at the University of
Calgary’s Downtown Campus for a shared learning event called “Great
Storytelling Inspires Change.”Charities
of all causes attended, ranging from those who build bikes, to those who fight
cancer, to those who console, offer homes, and those who encourage citizens to
live on for one more day.
Andy Goodman: A Hollywood TV writer takes on the
his career, Andy Goodman was already well-practiced at storytelling, but time
and time again, he was perplexed by the stories told by nonprofits and knew he could help them embrace the
power of stories. In 1998, The Goodman Centre was launched with a mission: “to help good causes reach more people with more impact.”
Andy Goodman, as a nonprofit storytelling expert, was sought-out to share his
insights and wisdom as to why it is crucial that charities become compelling
storytellers. The audience found his storytelling knowledge enlightening,
insightful and practical, learning that narrative is always more powerful than
data and figures.
that complement Andy’s presentation:
Surfer’s Healing: A
nonprofit based out of San Juan Capistrano, California, that takes
kids with autism surfing. “We
paddle out together on tandem boards to catch the waves that come our way.
That's what we do; that's what we love.” http://www.surfershealing.org/
Anti-Defamation League: Nonprofit
that empowers people to fight prejudice worldwide. This video is an example of
a “where we are going” and/or vision story. http://www.adl.org/about-adl/
Kelly: So, you want to be on TV
Dave Kelly, revered co-host
of Citytv Calgary’s Breakfast Television hosted the latter half of the morning.
Dave Kelly warmly invited audience members to the stage for an impromptu
interview where he revealed the benefits of preparation, practice and
relaxation. All three charities on the stage demonstrated how preparation and
practice can pique interest and strengthen your story. One example of advice
was when the Centre for Suicide Prevention came on stage to tell their story.
Dave explained that when dealing with delicate subject matters, you can’t be
afraid to cut straight to your most important message, the Centre’s message being:
“If you are worried about the well-being of a loved one, ask them directly, are
you thinking of suicide?” With his warmth and media
savvy, Dave Kelly put minds at ease about prepping for media interviews and evaluating
which elements of a story should be told. The morning concluded with the
promotion of Dave Kelly Live – a new form of an unstructured, live show that
allows Dave to connect with guests and pull out interesting stories. The next
Dave Kelly Live (DKL) shows will be Wednesday April 27 and Wednesday
June 15, 2016, where fathers and possibly David Kelly’s dad will be on stage.
For more information on DKL visit www.davekellylive.com.